Self Taught University
Self-taught Business workspace

Area of Study

Self-taught Business

Operating, selling and scaling — the practical MBA.

Business Stories

The Cheat Code to their success

Hong Kong industrialist and diversified investor / 06

Li Ka-shing Built His Education on the Factory Floor

War interrupted his schooling. Factory work, sales, and disciplined reinvestment became the foundations of a much larger enterprise.

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Illustration for the story of Li Ka-shing

IKEA founder and low-cost retail strategist / 07

Ingvar Kamprad Made Furniture Cheaper by Redesigning the Business

His breakthrough was not a single chair. It was a system in which design, packaging, transport, and shopping reinforced one another.

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Illustration for the story of Ingvar Kamprad

Standard Oil co-founder and industrial organizer / 08

John D. Rockefeller Learned to Count Before He Learned to Consolidate

A short commercial course and a bookkeeper's habits preceded one of the most powerful businesses in American history.

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Illustration for the story of John D. Rockefeller

FUBU co-founder and brand investor / 09

Daymond John Built FUBU Where Fashion and Community Met

Before Shark Tank, he was selling hats in Queens and turning cultural fluency into a business customers recognized as their own.

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Illustration for the story of Daymond John

Zara co-founder and apparel retail organizer / 10

Amancio Ortega Built Zara by Shortening the Distance to the Customer

His advantage came from connecting what shoppers wanted with what workshops could make—then tightening that loop.

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Illustration for the story of Amancio Ortega