Entrepreneur, author, and homekeeping educator / 16
Martha Stewart Made Domestic Knowledge Into a Media Empire
She treated home skills as knowledge worth researching, testing, photographing, and explaining with precision.
Read More
Area of Study
Self-taught Entrepreneurship
From idea to company with nothing but nerve and a plan.
Entrepreneurship Stories
The Cheat Code to their successCreator of Dad, how do I? / 17
Rob Kenney Made Basic Life Skills Feel Safe to Ask About
A tie, a tire, a clogged drain: his subjects were ordinary. The absence he addressed was not.
Read More
Founder of Khan Academy and self-directed educational creator / 18
Sal Khan Turned Family Tutoring Into a Global Classroom
He had an elite technical education, but learned the work of mass instruction by making explanations people could replay.
Read More
Self-taught cook, cookbook author, and former White House budget analyst / 19
Ina Garten Left Nuclear Policy for a Different Kind of Precision
She bought a specialty food store without professional cooking experience—and learned by making the work succeed for customers.
Read More
Self-taught maker, former MythBusters co-host, and Tested educator / 20
Adam Savage Turned Making Into a Way of Thinking
The finished prop is only part of the lesson. The more useful story is how the measurements, mistakes, and revisions produced it.
Read More